An office created to manage government advertising — abolished with the advertising.

Rationale

This is a regulator whose existence is evidence of the problem, not its solution. The Nemzeti Kommunikációs Hivatal was established in 2014 and operates as the central procurement body that "coordinates and oversees government advertising and PR communications procurement" — it runs the communication tenders for the entire central administration and the state-owned enterprise sector. Read the rationale at face value and follow the chain. The state spends a very large sum on advertising and PR — across ministries, agencies, and state firms. That spend is large enough, and the contracting complex enough, that a dedicated office is needed to manage the tenders. So the budget funds an office to administer the advertising budget. The office is the second-best substitute for a discipline that is missing. A private firm does not need a central-communications-procurement authority because its advertising budget is disciplined by the profit-and-loss account: spend that does not return revenue shows up as a loss, and the loss is the signal to stop. State advertising has no such signal. There is no revenue line against which to test whether a campaign worked; the "return" is a political judgement made by the same officeholders who authorised the spend. The Nemzeti Kommunikációs Hivatal does not supply the missing discipline — it cannot, because it has no profit-and-loss account either. It supplies administrative tidiness: standardised tenders, unified contracting. The underlying question — should the state be buying this advertising at all — is precisely the question the office is structured not to ask. The framework's answer is that most of what the office coordinates should not be bought. Once the government communication and consultation appropriation (analysed below) is cut, the office's coordinating workload collapses with it. The honest classification is Immediate Cut, parallel to the underlying activity it supervises. The office is small — 1,633.5 millió Ft, of which roughly 1,021 millió Ft is payroll — and the staff have general procurement and communications skills; a 12-month severance arrangement absorbed within the broader Cabinet Office transition would honour the reliance of the affected employees without a separate multi-year schedule. The year-1 saving is the full 1,633.5 millió Ft.