Immediate Cut

From the 2026 budget audit

39 billion Ft a year — for the government to advertise itself to you.

This single line funds the national consultations and government communication campaigns. Three forints in every four of the 119 billion Ft spent on the first fifteen consultations went on advertising, not on gathering opinions.

Roughly 8,970–9,870 Ft per taxpayer per year — 39,470 millió Ft total, of which the bulk funds campaign advertising rather than the mechanics of collecting responses.

39 bn HUF allocation 8,771 HUF / taxpayer / year 39 bn HUF Year-1 saving

What you see — and what you don't

The seen: mass mailings, billboard campaigns, and TV spots promoting the governing administration's framing of national questions. The unseen: every taxpayer who funds the broadcast of a message they reject — including those who never opened the envelope.

Objection

"But national consultations let citizens have a say — isn't that democratic participation?"

Answer

Genuine participation is the ballot and open debate. A mailing of leading questions followed by a 30-billion-Ft advertising campaign promoting the government's preferred interpretation is not a consultation — it is a publicly funded political message. Genuine public-service information can run on the administrative budgets of responsible ministries, at a fraction of this cost. The persuasion element is a political activity, properly financed by those who choose to support it, not by compulsory tax from those who do not.

Share if you think 9,000 Ft of your taxes shouldn't go to advertising you didn't ask for.

The analyst's verdict

Government Communication and Consultation Tasks

Rationale

This is a statutory budget for the government to advertise itself and to run "national consultation" mailings to the population. Call it what it is rather than what the line name implies. The "national consultation" is a periodic mass mailing of leading questions to the electorate, followed by an advertising campaign promoting the government's framing of the answers. The activity is not cheap, and the chapter line is not the whole of it: the first fifteen national consultations between 2011 and 2025 cost at least 119 milliárd Ft in public money, of which roughly 90 milliárd Ft — three forints in every four — went on advertising rather than on the technical mechanics of collecting opinions. The 39,470.0 millió Ft in this chapter is the 2026 budget envelope for the continuation of that activity. Consider who benefits and who pays. The visible beneficiary is the governing administration of the day, which receives a publicly-funded channel to communicate its preferred framing of national questions directly to every household, and the media-buying and creative agencies that win the campaign contracts. The cost-bearer is every taxpayer, including those who disagree with the message their money is paying to broadcast. At roughly 4 million personal income tax filers, this single line costs each approximately 9,000 Ft a year of personal income tax — a small sum individually, a deliberate one collectively: it is a transfer from the general taxpayer to the incumbent's communication operation. There is a deeper point, and it is one a reader of any political affiliation can hold. A future government of any composition would inherit the same line, the same statutory basis, and the same temptation. The objection is not to who currently administers the budget; it is to the existence of a tax-funded mechanism for the executive to promote itself. Genuine government information — how to access a service, what a deadline is, a public-health instruction — is a small fraction of this envelope and can be delivered through the ordinary administrative budgets of the responsible ministries. Persuasion campaigns and consultation advertising are not government information; they are a political activity, and political activity is properly financed by those who choose to support it, voluntarily, not by compulsory taxation of those who do not. The classification is Immediate Cut; the year-1 saving is 39,470.0 millió Ft.

Transition mechanism

Immediate Cut. No transition period applies: the activity (government communication and national consultation campaigns) ends. Genuine government information needs are met through the ordinary administrative budgets of the responsible ministries at a fraction of the current cost.

Affected groups

The incumbent administration loses its publicly-funded communication channel; media-buying and creative agencies that win campaign contracts lose that revenue stream; every personal income tax filer gains approximately 9,000 Ft per year of tax relief.

Free Society Institute

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